Dissection of 10 Top-Performing Rise of Kingdoms Creatives To get more insight into Rise of Kingdoms’ advertising strategy, I have analyzed its top-performing creatives. As you can see, even top publishers struggle with that. User acquisition is about that balance of quality and scale. It’s been difficult for us to strike a perfect balance between the two sides and acquire a large number of quality users with promising ROI.” – Yi Mengqiao (Head of User Acquisition at Lilith Games) “ Our user acquisition strategy at Lilith Games has always prioritized ROI, focusing on long-term sustainability instead of aggressive scale. Rise of Kingdoms Analysis: Paid User AcquisitionĪs with any user acquisition campaign, the tricky thing is to scale in terms of number of users but still achieve high ROI at the same time. Who Is Playing Rise of Kingdoms?īefore I move on to dissecting Rise of Kingdom ads, it’s important to first talk about the target audience for this game. It surpassed some great games like Clash of Clans, Lords Mobile, and Top War. If we look at all-time revenue, Rise of Kingdoms earned more than $2 billion, which is exceptional!Īt the moment of writing, this game is ranked #5 on the top-grossing chart of strategy games. For example, in September 2022, it earned $33 million in revenue. However, this strategy game is still making a lot of money in 2022 as well. Rise of Kingoms’ revenue was the highest in 20. Interestingly, the game reached peak downloads in January 2022 (almost 6 million downloads), long after its release. Rise of Kingdoms has been downloaded over 100 million times overall, which is a huge achievement. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link.

To see just how successful this game is, let’s look at some interesting data.ĭata source: AppMagic. For some, the focus may be on war and conquering, for others it may be on exploration. They can also choose the playing style that suits them, which is an important USP. The players choose one out of 11 different civilizations to lead.

It has both strategy and adventure modes. This game also has some simulation elements. RoK is a real-time, multiplayer, 4x strategy game (Explore, Expand, Exploit, Exterminate) set in a fantasy world. I’ll start this Rise of Kingdoms analysis with some basic info about the game. Let’s dive right in! About Rise of Kingdoms Here’s what I cover in our Rise of Kingdoms analysis: More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games.

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